This evaluation shows that the data support different interpretations to commitment to norms, and are therefore unable to characterize this notion definitively. Drawing on several theoretical approaches to norms and the cultural evolution of norms, this work provides a broad, multidisciplinary analysis of three studies that use varying measuring methodologies, including economic games and questionnaires. By analyzing existing studies that measure norm governed behavior and attitudes toward social norms, the current work tries to characterize commitment to norms – whether it is a general psychological property that relates equally to all norms, or rather depends on the specific content of norms, and whether it is mainly a characteristic of individuals or groups. In this context, commitment to norms is the extent to which one is intrinsically motivated to comply with norms. This work aims to explore possible implications of norm measurement methodologies for understanding the commitment to norms. Nevertheless, existing research that purports to measure norm governed behavior and attitudes toward social norms mainly focuses on cross-cultural variation in the norms themselves. An increasing segment of the research on norms in recent years is dedicated to norm psychology, highlighting the intrinsic motivation and emotional aspects associated with social norms. This work examines whether they make a conceptual confusion and conflate norms as a social phenomenon and norm psychology – the putative cognitive mechanisms that undergird social norms.
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